Activate Data 360 in Marketing Cloud Engagement
+300 Points~15 minsCompleted
Learning Objectives
After completing this unit, you'll be able to:
- Bring Data 360 segments into Marketing Cloud Engagement.
- Personalize a message with profile data.
Activate Segments
Build a segment in Data 360, such as customers who browsed but didn't buy, then activate it to Marketing Cloud Engagement as a sendable audience.
Personalize the Message
Use unified profile attributes, like preferred store or last product viewed, to tailor content. Engagement data flows back to Data 360 to refine the next segment.
Quiz
To complete this unit, you need to answer all the quiz questions correctly.
+300 Points
1Where do you build the segment?