Learning Objectives
After completing this unit, you'll be able to:
- Research a prospect before calling.
- Write a reason for the call.
Research First
Spend five minutes on the account: recent news, the person's role, and how similar customers use your product. You're looking for one reason they would care.
Write Your Reason
Write one sentence that connects their situation to an outcome you've delivered for someone like them. That sentence is your opener.
Quiz
To complete this unit, you need to answer all the quiz questions correctly.
+100 Points
1What are you looking for in prospect research?